My Glasgow, My Subway gets a refresh!
SPT’s marketing team has been working hard behind the scenes to launch our new ‘My Glasgow, My Subway’ campaign.
After the success of their initial campaign back in 2019, which was shortlisted for a Chartered Institute of Marketing award, they have now relaunched the campaign with a new, fresh creative.
Highlighting Subway’s Unique Selling Points (USPs) and putting ‘SUBCULTURE’ front and centre of the campaign, Subway has shifted focus away from personal stories of previous ads to dramatise the universal benefits of Subway for everyone. Now focussing on what’s most relevant to Subway’s core target audience: service, frequency, reliability, punctuality, convenience, price, pride, and ownership.
The new refreshed creative for the My Glasgow, My Subway campaign aims to be bright and bold, and we hope it will appeal to a lot of our passengers, capturing all that Subway has to offer.
The campaign launched this week and can be seen and heard across social media, radio, outdoor advertising sites, digital and on Sky TV.
View our TV ad on YouTube