The ‘We Are SPT’ campaign shines a spotlight on SPT employees from across the organisation, showcasing the breadth of services and the vital role SPT plays in keeping the west of Scotland moving.

Recent research showed that 66% of people in the region are unaware who manages the transport network, with 29% having no awareness of SPT at all. The campaign aims to change that by building a strong, consistent brand identity that reflects trust, reliability, and innovation - qualities that underpin SPT’s work every day.

Through the voices and stories of its people - from Subway and Bus Station Operations to School Transport, MyBus, Marketing, Finance, and beyond - SPT is highlighting the expertise and commitment that drive change and shape the future of transport across the region.

The new campaign is now live and will be featured across social media, podcast platforms, and as a TV advert.