SPT's marketing team has launched a brand new My Glasgow, My Subway campaign, showing real Subway users and their reason for travelling with us.

The campaign highlights a variety of typical passenger journeys including my girl’s big match, my early start, my stress-free travel, and my parking hack- each reflecting key benefits of the Glasgow Subway, such as reliability, affordability, and convenience.

The aim of the campaign is to connect with current passengers by helping them see themselves in the campaign, while also engaging non-users by showing how the Subway can support their everyday activities and make getting around easier. While the campaign highlights the key benefits of using the Subway, its main focus is on the people, connecting the emotional reasons for travel with the practical solution the Subway provides.

The campaign launched this week, and you’ll see it across social media channels, on billboards around the city, and even hear it on radio and podcast platforms. 

Watch the new video on Youtube.