Subway’s new student campaign launched on Monday 10th September; aiming to capture new and existing students studying in Glasgow and encourage them to travel with Subway. With a completely new look and feel to this year’s campaign, the focus is on promoting Subway’s 10 week ticket as the best way to get around.
The creation of a dedicated student microsite gives students the opportunity to find all the information they need to travel with Subway in one place. Check it out here: spt.co.uk/student
Working with our radio partners, Clyde 1 and Capital, our student campaign will feature both on their website and radio. Look out for variations of the campaign via our social media channels; Twitter, Facebook & Instagram.