As the festive season quickly approaches SPT’s marketing team embark on one of their biggest campaigns of the year. Sunday saw the start of Subway’s extended Christmas timetable and with that a six week promotional campaign kicks off.
In order to encourage Subway travel over this busy period the marketing team launched ‘My Christmas, My Subway’ earlier this month. Building upon the success of their summer campaign ‘My Glasgow, My Subway’ this campaign promotes the later Sunday opening times in the run up to the big day.
The team took a multi- channel approach encompassing a range of traditional and digital marketing techniques in order to create a high impact brand awareness approach. In- station posters, Evening Times adverts, radio airtime, billboard adverts, an email campaign and digital on Radio Clyde’s website are all included. Alongside this they have produced a dedicated website housing the festive timetable and highlighting Christmas events in and around the city. They have also teamed with The Kings Theatre for another year giving Smartcard customers the chance to receive discounted tickets to their panto ‘Sleeping Beauty’.
Hilary Kidd Marketing Lead commented “Christmas is one of our team’s main campaigns where a huge amount of effort is put into ensuring that Subway is at the forefront of people’s minds when making their travel choices over Christmas. Our multi- channel approach targeted at a local level will drive Subway recognition and patronage levels not only throughout this time but beyond. “
Follow this link ‘My Christmas, My Subway’ to view the website and see the Christmas campaign in action.